Marketing Campaign - VIA Metropolitan Transit

VIA IS EXCITED TO SHARE OUR NEWEST CAMPAIGN AS WE CONTINUE A MISSION TO FIND BUS OPERATORS TO JOIN OUR TEAM

Which superhero traits does it take to be an Operator?

Kindness

VIA superheroes are bound by a commitment to serve their community. They work from the heart and treat their riders with kindness, always willing to lend a hand.

Reliability

They’re the heroes our city needs. Thousands of people depend on VIA superheroes each day to get them where they need to be, regardless of weather or traffic.

Courage

These brave heroes have the courage to meet new challenges head-on, even when they feel daunting—like operating a 40-foot bus.

Knowledge

They know their routes, schedules, and vehicles back-and-forth, inside-and-out. Their expertise keeps people safe and things running smoothly.

RECRUITMENT VIDEO

OPERATOR TESTIMONIALS

ROSARIO
ABEL
Mark
SARAH
LESLY
JIMMY
HAIME
AMEERAH

BEHIND THE SCENES

Multiple VIA operators took part VIA hosts monthly Job Fairs to hire for all open positions, including Bus Operators (Full and Part-Time) and Mechanics.

VIA Operators on the job
VIA Operators on the job
VIA Operators on the job
VIA Operators on the job